The people of Narrabri were wonderful. There is an amazing sense of community there. Even though there are so many farms, I didn’t get a sense of competition – everyone just helps each other out. The farmers really care about the environment; they care about the crops; they care about the community. And they are just so passionate about the cotton plant. They’ll take it home to their family and pop it in a vase. Even after spending all day with it, they never get sick of those pretty little white tufts.
Next, we visited the CSIRO, who talked us through the science behind cotton. Over the years, they’ve evolved the plant so that it takes less water and produces higher yields. We also learnt how vigilant we have to be about border controls, as introduced pests can be diabolical for the plants.
We came back to Sydney feeling so inspired. I was struck by how natural it all really was. We live in an age where it’s easy to become cynical – but at the end of the day, cotton really is just a white bud on the end of a plant. That’s why cotton feels so breathable and easy to wear – because it is so natural.
I’m so excited about the new Rockmans 100% Australian Cotton basic tees. The fabric feels just how it should – soft, breathable and comfortable.